April 27, 2007, Beijing University Founder Electronics Co., Ltd. (hereinafter referred to as "Founder electronic"), together with Xu Jinglei, launched its personal calligraphy computer font library products, which were named as the "Founder Jinglei Simplified Font" and is tailored according to Xu Jinglei electronic handwriting by Founder; Xu Jinglei also became Founder electronic personal calligraphy computer font products first beneficiaries. This means not only China's first true sense of the personal calligraphy computer font library products was born, but also marked "computer character library" will enter the era of personality as a "consumer product".

Figure 1. The speech of Liu xiaokun who is the president of Beijing University Founder Electronics Co., Ltd.

The leaders of the Ministry of Education letter words department, the leaders of China Copyright Protection Centre, the guests of the Central Academy of Fine Arts and other guests, Founder Electronics president Liu xiaokun witnessed the current release with a number of media. Xu Jinglei briefed the writing of "Xu Jinglei font" on the meeting. The guests interpreted the significance of the computer character "personality" from different angles.

Founder Electronics is the most important Chinese font library products provider of our country. Founder character library originated from the famous Founder electronic publishing system, it has been more than 30 years history. So far, Founder Electronics has successfully developed 100 Chinese font library products, which has become China's newspapers, TV programs, books, magazines, advertising word first choice. The Computer character developing in today, the "character library" product development has attracted more and more people who love calligraphy and are interested in the diversification of the use of Chinese characters in the information age. Founder Electronics felt the major demand for font library used outside the traditional publishing professional in the developing process of the new fonts. At the same time, the information transmission mode revolution of the age of the Internet has brought new issues to computer font library use---personal blog, personalized publications and media mode of propagation are emerged in endlessly, which will asks for the "computer font library" this important transmission carrier can serve the "personality" expression and the highlight of personal individuality in a greater extent.

As a renowned public figure, Xu jinglei is the model of using the Internet means to express personality. Xu Jinglei personal blog has been hit about 90 million in less than two years time and herself has become China's first blog. Xu Jinglei practiced calligraphy required by her father is very strict in asking Xu jinglei. Xu practiced for 10 years and got a good grounding in study Yan style. The long-cherished wish of Founder Electronics developing personality font and the expectation demand of Xu jinglei for enriching the expression means through personal font were perfectly combined. The Founder Electronics will produce a computer font library for her Yingbi calligraphy, which has a very important social and practical significance. The public people can purchase and download the "Founder Jinglei Simplified Font" through the Xu Jinglei blog link, as well as in the Founder Electronic font website ( www.foundertype.com.cn). The user can see Xu Jinglei's "handwritten" blog entries and other texts on the computer with Xu Jinglei font installed. Everyone has the chance to own and use Xujinglei written beauty text, the beauty characters, and close and multi-angle feeling the idol charm on the computer forever.

Figure 2. The principal of China copyright protection Center awarded the copyright registration certificates for the President Founder Electronic and Ms. Xu jinglei.

The president Liu xiaokun of Founder Electronics said: Founder Electronics put forwards Xu jinglei font marked the computer font entered a personality era. The Font started to become the logo of a personal image. Founder Electronics hopes to use their decades accumulated experience and resources in the design of Chinese fonts to continuously introduced to the public personality, personal character, rich variety of Chinese characters for the community and will combine the Chinese culture which has several thousand years history with the diversification express of modern information society fully for Chinese characters to be better memory. At the same time, I hope that through this Founder Electronics Xujinglei font releases, prompting more font designers, calligraphers and calligraphy lovers to launch high-quality Chinese fonts, rich print publications, Web sites, television stations, etc. font resources in all media continuously to the community. Chinese culture is further promoted in the form of Chinese font art computer in the rapid development of computer technology of today.

Furthermore, in order to allow the "individual character library" intellectual property rights can be fully protected and let this special "consumer products" can be used lawfully and orderly, Founder electronic is also made adequate preparations on copyright protection. Because the users do not have a strong awareness of the character copyright, character product piracy problem plagued the industry that has also become a major ill. On the conference, China Copyright Protection Centre awarded Artwork copyright registration certificate for “Founder Jinglei simplified Font library” and Xu Jinglei’s handwriting character Font. This is an important protection form of authors copyright and computer font copyright from the legal level and prepared for the development of the personality and character of copyright protection for the future and for more people who will create their own calligraphy font widely circulated to the computer for copyright protection.

Figure 3 Liu xiaokun, the president of Founder Electronics, and Xu Jinglei were presenting the "Founder Jinglei Simplified Font" Character library to the guests.

On the release conference, the development experts of Founder Electronics character library also demonstrated Xu jinglei font development process, and described the development prospects of computer character library. Because personalized character library is different from the traditional character library, this special "consumer goods" business model will be different from the general character library. Founder Electronics has enriched a variety of channels including a network means on the basis of the traditional sales model at the present and has well prepared for socializing the product and pushing to the individual users.